My podcast next week will feature Roy Osing, the author of Be Different or Be Dead, Your Business Survival Guide. This is a little different, no pun attended, from my regular podcast but differentiation is a key term in my upcoming blogs so for me it was very appropriate and timely. Lance Henderson of the Read More …
Can I help? I have always been surprised why consultants seldom if ever develop passive income streams. They write countless articles, speak at numerous trade functions, hold workshops and webinars, all with the intent of gaining customers but miss the real reason, BECOMING A RECOGNIZED EXPERT in their field. Speaking for myself, I never saw Read More …
I was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October. John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established Read More …
I was reading Success Coaching U Blog and the other Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Read More …
New in the Answer Center Here are this month’s new additions to the Answer Center. To Attract Attention, You Have to Show Off – Article by C.J. Hayden Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his Read More …
My webinar Marketing your Black Belt requires a little homework first and thought I would just post it to my blog. Has your tools changed in your marketing? A take-off on the old McGraw-Hill Advertisement. Thanks to David Meerman Scott for the lead to the video. Related Posts: Marketing your Black Belt How I would Start Marketing Read More …