Managing Customer Value
Can I help? I have always been surprised why consultants seldom if ever develop passive income streams. They write countless articles, speak at numerous trade functions, hold workshops and webinars, all with the intent of gaining customers but miss the real reason, BECOMING A RECOGNIZED EXPERT in their field. Speaking for myself, I never saw Read More …
I was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October. John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established Read More …
I was reading Success Coaching U Blog and the other Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Read More …
New in the Answer Center Here are this month’s new additions to the Answer Center. To Attract Attention, You Have to Show Off – Article by C.J. Hayden Recently, a client of mine complained, “I’m really good at what I do. I shouldn’t have to market myself.” In fact, he is quite good at his Read More …
My webinar Marketing your Black Belt requires a little homework first and thought I would just post it to my blog. Has your tools changed in your marketing? A take-off on the old McGraw-Hill Advertisement. Thanks to David Meerman Scott for the lead to the video. Related Posts: Marketing your Black Belt How I would Start Marketing Read More …
If you can’t wait for my webinar in a week, I have enclosed a 10-item list on how I would start marketing a Lean Six Sigma Consultant or for that matter an organization. Get all the material you have and a list of all your listings and advertising you are running. When I do this Read More …