This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Read More …
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Pillars of the Lean Marketing House. It discusses the use of the Duct Tape Marketing Hourglass, The Ultimate Marketing System and Segmentation of your Marketing Channels. The entire series will be posted Read More …
This video series will explain the process I use in building the Lean Marketing house. This particular segment is an overview of the Pillar Worksheet that is an integral part of Lean Marketing House. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Overview – Video Related Read More …
This video series will explain the process I use in building a Lean Marketing house. This particular segment is a quick overview of the Lean Marketing House. It discusses the 4 disciplines that are used Duct Tape Marketing, Lean, Six Sigma and Theory of Constraints. The entire series will be posted during this week. Related Read More …
Is it just poor planning? Maybe, you really did not believe in the system. Typically there are four barriers to implementation of most plans. Clarity, few people understand the strategies. People may not be directly linked or measured by the outcomes. Money, the entire process is not totally funded. Management looks for quick wins versus Read More …
The company that gets to the customer first, the company that releases the product first, the company that slides in and closes the sale while you are still waiting to get the final specifications, all demonstrate how important speed is to your marketing success. Speed is much, much more than the ability to run your Read More …