Managing Customer Value
Eric Reidenbach author of several books on Six Sigma Marketing, the most recent being Six Sigma Marketing: From Cutting Costs to Growing Market Share, has allowed me to offer my readers a copy of his newly published book, Best in Market. I think the book incorporates the overall essence of Six Sigma in marketing today. Read More …
Do you think about what themes drive your marketing? Do you have a central marketing theme? A marketing theme is defined as a central marketing idea or message, or even a product benefit or feature, that is known to have maximum appeal to a targeted market segment. I put together a flash video that describes Read More …
With a lot of help from Wikipedia: MoSCoW is a prioritization technique used in business analysis and software development to reach a common understanding with stakeholders on the importance they place on the delivery of each requirement – also known as MoSCoW prioritization or MoSCoW analysis. The capital letters in MoSCoW stand for: M – Read More …
From the Coding Horror Blog This leads to Boyd’s Law of Iteration: speed of iteration beats quality of iteration. You’ll find this same theme echoed throughout every discipline of modern software engineering: Unit tests should be small and fast, so you can run them with every build. Usability tests work best if you make small Read More …
I had the pleasure of interviewing Anthony Bennet editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …
In every industry, there’s a powerbroker in the background an advisor who is known to just a handful of people, but who helps build empires for the top “stars” who are household names. I discovered such an advisor. Her name is Janet Switzer — and for the last 16 years she’s been quietly creating empire-building Read More …