My webinar Marketing your Black Belt requires a little homework first and thought I would just post it to my blog. Has your tools changed in your marketing? A take-off on the old McGraw-Hill Advertisement. Thanks to David Meerman Scott for the lead to the video. Related Posts: Marketing your Black Belt How I would Start Marketing Read More …
I was asked for an overview of the Marketing your Black Belt Webinar and the easiest way to distribute it is through my blog. Several items to note are that it is a bi-monthly webinar(2x per month), and that it is designed for both the Lean Six Sigma Consultant and Consulting Organizations that use these Read More …
Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative approach to help facilitate and create some additional ideas on how to improve your marketing. Free download, just please keep the tags and links Read More …
Budgets are FROZEN, but their thinking is not! If that is the case, challenge your customers or prospects thinking. Clear, concise questions on assumptions that you have on their NEEDS(your opportunity) will unfreeze a lot of budgets. How do you know what their needs may be? You are calling on people in your area of Read More …
We have found the root cause but how do we correct it? The correction may seem easy at this point but how do we know it is just not a band-aid. My preference is to go back to the Fishbone diagram and use the same method we use in discovering the root cause to discover Read More …
Is Twitter a waste of time? It can be without using the correct tools and measuring your effectiveness. But the benefits of using Twitter are just too great to ignore. Lean Six Sigma Marketers should start utilizing the tactics Twitter permits: Refined searches Immediate feedback on issues and problems Instantaneous Communication Data Accumulation Hundreds of Read More …