In most sales and marketing schemes we like to build what we call a Sales Funnel or Marketing Funnel. In the service world, we have learned to create customer journey maps. Both serve the purpose of trying to manipulate a customer through this selective path to arrive at the ultimate goal that WE DESIRE FOR Read More …
I prefer using scenario type thinking in my work versus plotting these maps. I think creating a scenario; a story is much more useful and memorable to all concerned parties. I have always believed in the power of three. A few of these outlines are below: Pre-Purchase Purchase After Purchase Expect to See Like to Read More …
In most of my sales and marketing work, I try to use only three different measurements to guide it. I have found that though we can create more these pieces to the measurement puzzle can cover a lot of ground without complicating things. The three different pieces are performance measures, impact measures and outcome measures. Read More …
Making the transition from startup entrepreneur and storyteller, today John Gray is a full time freelance writer. He enjoys sharing stories about startups, entrepreneurs, and emerging technology. It’s all about exploring the intersection of our human experience with technology. He’s a regular contributor to BetaKit and can be found on twitter at grayspective. Download Read More …
Should you make little stories into larger chapters? How iterative is someone’s approach? I posed these questions to Peter Sims, author of the book, “Little Bets.” In the book, Peter discusses through stories the power of iterative cycles. Related Podcast and Transcription: Iterative Cycles Viewed as Little Bets Peter Sims: Well, I wanted it to Read More …
I ended my last blog post, What Happened to My Linear World, with the statement… Reality was that the world had more influence on what I was doing, and I had less control. My planning became more frequent and less conclusive; I discovered I was no longer living in a linear world. What should I Read More …