In the landmark book, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, authors W. Chan Kim and Renée Mauborgne used the terms red and blue oceans to describe the market universe. Red oceans are all the industries in existence today—the known market space. In the red oceans, Read More …
Today’s businesses are increasingly complex — and traditional pillars of management are obsolete, says Yves Morieux. He says, it falls to individual employees to navigate the rabbit’s warren of interdependencies. In this energetic talk, Morieux offers six rules for “smart simplicity.” (Rule One: Understand what your colleagues actually do.). His book, Six Simple Rules: How Read More …
An Excerpt from the podcast, Decision Modeling with James Taylor (Podcast and Transcription): Joe: How difficult is it to get started? Do you need someone trained to use the process and do you need software? James: So the first thing is, how difficult is it? Well, just like any modeling technique, the approach we use Read More …
James Taylor, one of the leading experts in decision management, is my guest tomorrow on the Business901 Podcast. Not sure, I could summarize the podcast any better than James did in this excerpt: James Taylor: One of the things we’ve been excited about with decision modeling is the breadth of use cases for it. We Read More …
Robin Lawton book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. In a past podcast, I asked Robin about discussing outcomes versus features and benefits. Related Podcast and Transcription: How Do You Listen to Your Customer? An excerpt from the podcast: Rob Read More …
The last few weeks I have been writing a post a week on how my marketing has transformed over the past several years. I started with, 7 Simple Steps to Improve Your Marketing and followed up with Revisiting the 7 Steps to Improve Your Marketing. Today, I will visit what I might call my current Read More …