Many of us get in a hurry with Lean trying to think it is this groundbreaking and another silver bullet. We forget that Toyota started working with Deming in the 1950s and progressed through a series of changes to what evolved into the Toyota Production System today. In my podcasts and my experience with leaders Read More …
Prototyping is a way to introduce our products or services in a very disarming way. It is a way of saying, “I respect your opinion.” Creating that empathetic connection with others can have a profound impact on your company. We all prefer to buy services from people that we perceive to be experts in their Read More …
This is the Idea (Ideate) stage, the fun part. We get out a bunch of post-it-notes, colored pencils and leave our creativity loose. Or do we… If you want to invent a better shovel, start shoveling! What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using Read More …
The Define Phase is well documented in the Plan of PDCA, Define of DMAIC, Discovery of Appreciative Inquiry or even the Dream of Disney. In the Explore stage of EDCA what makes this phase different? Paraphrased from Nigel Cross’s book, Engineering Design Methods: Strategies for Product Design: Designers tend to use conjectures about solution concepts Read More …
The difference between the thought process embedded in EDCA (Service Design) and the other disciplines of Lean can be summed up in one word: Empathy! It is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Sigma, Lean Startup, Read More …
Aaron Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world’s first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout Read More …