I am listening to Jack Trout’s new book “In Search of the Obvious” and he starts the book out with describing one of my all time favorites, Obvious Adams. What is so special about it? Take a look at this Mindmap that I created many years ago. What better marketing advice can you get than Read More …
News Release Fort Wayne, IN – This program is based on the Business901 SPIDER product launch template which will allow participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product, better define their Read More …
5. Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are. 4. Committed Resources : The resources that are built around a new project can get lost in the everyday shuffle. 3. Not funded properly: Yes, Guy Kawasaki can start things for pennies, but I can’t. 2. Having Read More …
We all want one? Do we all have one? Can everyone in your organization name it? Can everyone of your customers name it? Here are some tactics in developing one: Reduce product pricing Make it difficult for others to duplicate Make it difficult for buyers to switch Introduce new product or services Differentiate product or Read More …
The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly. The Marketing Mavens by Noel Capon is a great book to assist you Read More …
Yesterday , I started a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Management Goals Inbound Product & Market Data Audience Persona Profiles Target Audience & Segmentation Messaging & Programs Strategy Selling & Buying Process Marketing Assets & Liabilities Marketing Plan As I reviewed my first day, Read More …