Customer Flow: Not Linear or Controllable

Mark Tamis @ marktamis.com recently presented at the Selfservice Company UG and below is a copy of his slidedeck via slideshare. A blog post of Mark’s, Go With The Customer Flow is an insightful read. Read the entire thread to include the comments And…watch the video at the end of the blog post- exhilarating for Read More …

Traditional vs. Emerging Thoughts on Pricing

In the 1990s, we were led by the process methodologies of Lean, Theory of Constraints and Six Sigma. Better, Faster, Cheaper was the mantra. The goal was to gain a disproportionate advantage by leveraging internal resources to their fullest advantage. Many of us are finding that faster, better, cheaper is not the game changer that Read More …

Contextual Pricing Book Review

Next week the Business901 Podcast guest is Rob Doctors, lead author of the book, Contextual Pricing: The Death of List Price and the New Market Reality. This is an area that is often under-utilized as a marketing weapon. Marketing though largely responsibly often chooses to concentrate on Innovation and Branding. Utilizing Contextual  Pricing will open Read More …

Think and Design like a Storyteller

Storytelling is all about engagement. Designing with a narrative in mind can make a difference between a product that merely functions will and one that engages the minds and emotions of users. This session will explore how an understanding of narrative techniques can make us better designers. This video is a little long but an Read More …

The Role of Empathy in Design

This is a transcription of the Business901 Podcast, An Inquiry into the Meaning of Making. Seung Chan Lim, nicknamed Slim discusses his journey and finally his project, Realizing Empathy. Through this project Slim hopes to share ideas, tools, and other ways to facilitate a meaningful, sustainable, and constructive conversations between and among diverse perspectives whether Read More …

Improving Human-Centered Design: Achieving Resonance

My podcast, An Inquiry into the Meaning of Making this week was with Seung Chan Lim, nicknamed Slim. We discussed his journey and finally his project, Realizing Empathy. Realizing Empathy is a project that asks what it means to make something, how it works as a process, and why it matters to our lives. Slim Read More …