Managing Customer Value
“NEW” tactics used this year Create a new website. Take outdated website and improve it for better navigation and SEO. Create a storefront on site to let your customers buy products online. Test one new advertising venue every month. Track results and when you find one that works, expand it. Advertise your business in local Read More …
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Isn’t that the truth, the farther you travel the smarter you are. I think the smartest I have ever been was in Cairo, Egypt, even though I was unable to get a $200 package out of customs for less than $400. Being perceived as an expert in your own home town is simply the most Read More …
“Last Thursday’s conference at the Chamber on the Stimulus package was certainly revealing! Baker & Daniels team of nine professionals from their Washington D.C., Indianapolis and Fort Wayne offices provided key insights on the American Recovery and Reinvestment Act. Last Thursday’s conference at the Chamber on the Stimulus package was certainly revealing! Baker & Daniels Read More …
SBA Says Interest Rates at Record Low for Small Business Borrowers The Small Business Administration’s (SBA) 504 loan program is currently providing long-term, fixed rate financing for commercial real estate at the lowest interest rate since the program’s inception. This low rate, coupled with the new fee reductions provided by the Congressional stimulus bill, led Read More …
I encourage you read an excellent article from Anita Campbell of Small Business Trends . I don’t follow her as much as I should, have not connected with her on Twitter, I guess. A short excerpt, Anita says:"In my view, the biggest impact of President Obama’s plan will be symbolic. The improved tone in the Read More …