Managing Customer Value
How is your marketing doing in 2009? Have you increased it? We have just about completed the first 30 days and are you cutting back or moving forward? I am still talking to perspective clients that seem to lack direction. How can you not be focused by now? Case in point, Dorothy from the Wizard Read More …
The purpose of marketing, using the Duct Tape Marketing definition is getting someone with a need to know, like and trust you. But to do that, you must first understand the customer’s buying process and put a proactive plan and process in place to meet those criteria. We have went through a ten step process Read More …
Recently I saw a tweet from Lorraine Ball at Roundpeg that led me to this article by John Sviokla on The Havard Business Review: How would Walt Disney Market in 2009! Great article which points out Core principles that we can all learn from Disney: Know the story is king. Utilize the newest technology to Read More …
I am not surprised but still amazed at this statistic. Two-Thirds of Small Businesses Go it Alone for Marketing More than half of small business owners say that generating new customers is a challenge for them, yet nearly two-thirds say they do not use outside support for marketing assistance, according to a survey of US Read More …
Capturing metrics that will provide information on the quality of the deliverables and the processes used to create the deliverables. The following process can be used to come up with the appropriate metrics on the project. This process will result in the creation of a Project Scorecard. Identify criteria for success. Review the objectives and Read More …
Avoid trying to time the market(ing). Buy low, sell high. Ever hear of that advice before. We all would like to be able to do it, but we know that it’s not possible to do. Even the seasoned investor is unable to do this. We all know the best strategy is dollar cost averaging, though Read More …