I wrote a post recently that All Sales Channels are not Created Equal and talked about the resources that you would have to commit to each one. But today I had an appointment with a new client and was discussing their Core Message and went through an exercise that I thought might prove useful. More Read More …
This week and the following 2nd and 4th Thursdays I will hold a newly created webinar for 2009 based on the Duct Tape Marketing – 7 steps to Small Business Success. During the webinar I will go over the 7 -star principles and at the end offer you several special deals. More information on the Read More …
How is your marketing doing in 2009? Have you increased it? We have just about completed the first 30 days and are you cutting back or moving forward? I am still talking to perspective clients that seem to lack direction. How can you not be focused by now? Case in point, Dorothy from the Wizard Read More …
The purpose of marketing, using the Duct Tape Marketing definition is getting someone with a need to know, like and trust you. But to do that, you must first understand the customer’s buying process and put a proactive plan and process in place to meet those criteria. We have went through a ten step process Read More …
Recently I saw a tweet from Lorraine Ball at Roundpeg that led me to this article by John Sviokla on The Havard Business Review: How would Walt Disney Market in 2009! Great article which points out Core principles that we can all learn from Disney: Know the story is king. Utilize the newest technology to Read More …
I am not surprised but still amazed at this statistic. Two-Thirds of Small Businesses Go it Alone for Marketing More than half of small business owners say that generating new customers is a challenge for them, yet nearly two-thirds say they do not use outside support for marketing assistance, according to a survey of US Read More …