Using your Marketing HourGlass to determine your Constraint

Another way of using the hourglass is to determine the number of prospects(inventory) that you need in each part of your hourglass. This is tremendous opportunity to really understand what is taking place in your process and will enable you to determine what is and what is not working. Where is your bottleneck or if Read More …

The Marketing HourGlass

This is a simplified version of how a hourglass would look. As you can see the natural progression of the flow (know, like, trust… flow to the right), the enablers or information to move the process forward is provided above each step. Taking a group of current customers, you can identify this in your current Read More …

Using Theory of Constraints in Marketing

Do you remember the novel The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt and Jeffrey Cox? One of the unique things about this book was that it created a variety of cottage industries with one of the most obvious using a novel, a story to introduce a problem solving concept. You can think Read More …