Value Stream Mapping Customer Value

Value Stream Mapping Customer Value can be difficult to say the least. Even getting your organization to decide on what the Customer Value’s can be challenging. This PowerPoint/Video highlights the 5 Cs of Driving Market Share as the method of choice to determine your Customer’s Value Stream. It also introduces the term Voice of Market Read More …

7 Habits GTD Personal Kanban

I started practicing and finding Personal Kanban an answer to many years of frustration in looking for a time management system that allowed me to manage it rather it managing me. How I started with Kanban: Each year, I take one subject matter that I am going to concentrate on. I started doing it many Read More …

Introduction to Marketing with A3

Most marketing centers on providing a solution for our customers. Everyone has a solution and just about all of them can be made to work for you, sound familiar! But is there anybody out there that can adequately define the problem? The definition of the problem is more important than the solution. We have always Read More …

Online collaboration is leading the way

Businesses and individuals are becoming exponentially more productive and efficient thanks to the innovations that connect them. Between email, Skype, and telecommuting, the landscape of business communication and collaboration is vastly different than it was even a few years ago. We will see just how many of these technologies are helping businesses today, and how Read More …

Marketers must understand the systems they manage.

During the past several years, I have seen more marketing efforts geared towards increasing prospects at the top of the marketing funnel. This has resulted in increase spending, greater efforts in innovation and jumping on the Social Media bandwagon. Few will attribute greater profits or increased revenue to these efforts. My contention is that the Read More …