If you follow my blog you know what a fan I am of SPIN Selling and Neal Rackham. Though I feel the book is getting somewhat dated, Rackham is still offering great advice. Understanding your Value Proposition from your customers perspective may be the most important strategic advantage you can have as a company. Related Read More …
This is one of the few books that I not only listened to it, but afterwards purchased the hard copy.Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others is simply a good book. The author of Borrowing Brilliance, David Kord Murray, has an impressive résumé. Not only is he Read More …
I have the opportunity to offer this book on my website at a low introductory price of $14.99. Dominating Markets with Value will show you how value driven, nationally known organizations have harnessed the power of customer value analysis through a systematic and logical process of customer value management. The book provides an approach to Read More …
In the Lean Marketing concept Value Streams differ from the more traditional approaches found in other Value Stream Mapping Process. It’s primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for the execution of an organization‘s value proposition. This means that the Read More …
Lean Accounting provides the strategic tools for lean management by focusing on visual shop floor measures for Rapid Decision Making; coupled with management accounting tools for longer term planning. Lean accounting is an integral part of the lean management system, as well as a vital tool for strategic decision making. My guest on the Business901 Read More …
In Dr. Reidenbach’s book, Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers, he makes a strong case that obtaining the Voice of Customer is just not good enough, it must be Voice of Market. He maintains that you cannot focus solely on your organization’s customer but on Read More …