Managing Customer Value
The next step I use in developing a Marketing Kanban is to develop a Marketing Calendar. The quickest way to learn about an organization’s marketing is simply create a visual Marketing Calendar. Look at how we do it: When you think about your present marketing efficiencies, does your thoughts wander this direction: It’s not working, Read More …
Over the past decade and more, the Internet has played an ever increasing part of everyone’s marketing. The recent rapid increase is due in large part due to the popularity of Social Media, even though the Internet has been around for close to three decades. With the advent of smaller devices, texting and twittering, Read More …
Lean Enterprise Institute Announces 6 Lean Management Workshops for Indianapolis The training sessions will help Lean Thinkers launch and sustain lean transformations in manufacturing and nonmanufacturing processes. The nonprofit Lean Enterprise Institute will run workshops June 22-24, 2010, in Indianapolis on how to implement and sustain lean management methods in manufacturing, service, and office processes. Read More …
Disclaimer: This is about selling my own home and information can be found at http://FortWayneHomeforSalebyOwner.com. I feel somewhat challenged to use predominately Social Media, the web and a 28 day plan in selling our Fort Wayne home. Yes, I do have yard sign. I have always discussed that people who talk the talk should walk Read More …
The other day Seth Godin had a post titled , The factory in the center. He said: Old time factories had a linear layout, because there was just one steam engine driving one drive shaft. Every machine in the shop had to line up under the shaft (connected by a pulley) in order to get Read More …
The Indirect Marketing depicted in the light blue section of the Value Stream Marketing layout incorporates a wide array of marketing tools. This can be similar to the top of someone’s marketing funnel but it also to the concept of flipping the funnel(see book below) and re-using your existing customer stream that you have in Read More …