Principles of Value Stream Marketing

On my podcast the other week, I had Robert Martichenko of LeanCor co-author of the Lean Enterprise Institute’s newest lean workbook, Building a Lean Fulfillment Stream. The book builds on the concepts of waste, flow, and pull. This workbook illustrates how to analyze the traditional supply chain as a flowing stream of products and information. Read More …

Value Stream Mapping Workshop

Yesterday, I had the pleasure of attending the Lean Enterprise Workshop: Value-Stream Mapping for the Office and Service.  The workshop description: This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address what many companies find difficult to do: making a fundamental change in business processes such as administrative, professional, Read More …

The Pull in Lean Marketing

What is Pull? In Lean Manufacturing the pull concept means that you are responding to the demands of the customer. You only produce per customer demands which will create a much more stable environment based on flow verses the traditional batch and queue type environment. In the service sector, the Lean Concept of pull has Read More …

Marketing Kanban 104, The EPic Card

We fill our Marketing Calendar with post it notes but what do we put on them? In the early stages of constructing your Kanban, we stay away from creating a task board. We are really looking for a more empirical view of the process. Listen to a brief overview:  

Marketing Kanban 103, The Marketing Calendar

The next step I use in developing a Marketing Kanban is to develop a Marketing Calendar. The quickest way to learn about an organization’s marketing is simply create a visual Marketing Calendar. Look at how we do it: When you think about your present marketing efficiencies, does your thoughts wander this direction: It’s not working, Read More …

Are you focusing on your customers conversations

  Over the past decade and more, the Internet has played an ever increasing part of everyone’s marketing. The recent rapid increase is due in large part due to the popularity of Social Media, even though the Internet has been around for close to three decades. With the advent of smaller devices, texting and twittering, Read More …