Scoot Anthony is one of my favorite authors and has authored several books to include Seeing What’s Next: Using Theories of Innovation to Predict Industry Change and The Silver Lining: An Innovation Playbook for Uncertain Times. His advice about innovation in this video supports the message that I have been discussing recently not only in product innovation but also in marketing in general. It is no so much about your idea, but how the customer reacts to your idea. This is what has driven software developers to Agile. This message still seems a little foreign in many product development divisions and even more so in the marketing arena. Fail early and fail often may become my new motto. Enjoy what Scott has to say and remember to….
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