In most Drip Marketing, you send information based on the customers response to a particular action of yours. But as many of you know, I love to look at the SCAMPER(See Below) approach to many things and it is a perfect companion to a Drip Marketing Program(DMP). But what I wanted to concentrate on today was the “R” in SCAMPER which stands for Reverse/Rearrange. What can you Reverse in your DMP?
· What can you Combine?
· What can you Adapt?
· What can you Modify or Magnify?
· Can you Put to other uses?
· What can you Eliminate or reduce?
· What can you Reverse/Rearrange?
So what would you reverse? This is only a subtle difference to most, but it really is a different mindset. How about sending information based on the customers actions? Let’s say that they attend a certain trade show, win a particular bid, follow a certain group of people or buy a certain product. There are so many ways, especially if we are monitoring their actions on the web that would enable us to get leading indicators about our own product.
What are those triggering points that would cause you to react? Go back to the SCAMPER formula for a few ideas? What is combined with your product? What is eliminated by your product? I encourage you to take a close look at your DMP and figure out how you SCAMPER your DMP and get that drip going a different direction!