I hate re-blog a re-blog but Scott of Collective Wisdom should be complemented for bringing this post to me. We all want to create Buzz, nowadays an old term. Todays, word is VIRAL…How do you do it?
“ScLoHo’s Collective Wisdom dedicated to Marketing, Advertising and the Creative Process“ – 1 new article
Why do some things on the internet get L…
Why do some things on the internet get LOTS of attention, and others get zilch? I have noticed that there are things I can do to drive traffic to my site, if I just want eyeballs, but I want to keep the subject matter here limited to Media, Marketing, Sales, Advertising and the Creative Process behind it all.Here’s some hints on what you can do:
Three Keys to a Viral Campaign
In the age of YouTube and MySpace, a viral campaign is the marketing equivalent of a lottery ticket. If you get lucky, your minor investment yields a major bonanza. The catch? Viral success can be as elusive as that $100 million jackpot.
What can you learn from viral classics like the YouTube lonelygirl15 series, JibJab’s Our Land and SNL’s Lazy Sunday?
Pitch nothing. Though the video clips significantly raised the profile of their creators—and no doubt enriched their bank accounts—they had no advertorial pretense.
Amuse your audience. Create something that begs to be forwarded. The mysterious lonelygirl15 intrigued. The broadly appealing Our Land took equal-opportunity shots at both presidential candidates. And no one could resistLazy Sunday’s clever rap about going to the movies.
Invite participation. Gobs of viewers created responses to Our Land andLazy Sunday. The same happened with lonelygirl15, along with a significant online debate: Was she an actual a teenage girl with a video blog or an actress in a cleverly staged soap opera? (It was the latter.)In Short: As you explore your own viral opportunities, keep these three traits in mind. At worst, you create an entertaining piece. At best, you drive business right to your doorstep.
