This is a Part 3 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one of my staples in the development of Lean Sales and Marketing and in particular on how I view creating demand.
Scaling Edges, the third book in the series, provides leaders with a methodology for creating change by staying on the edge of an organization, avoiding conflict with the core while building momentum for transformation, and ultimately overcoming the resistance from the core and emerging as a successful agent of change.
Purchase the Book on Amazon: Scaling Edges: How to Radically Transform Your Organization
You can also purchase the entire bundle as a set of 3: Big Shift Series Bundle: Shift Happens, Institutional Innovation, Scaling Edges