Companies always question whether thye should blog or but the real message is that they need to be to combat any negative that may be out there. They also need to be set-up with their Google Alerts to get any and all things being said about them on the web. But is something bad is said, how should you respond..an excerpt, if interest you read the entire response.
Note: This post is republished from the original on the Ogilvy 360 Digital Influence Blog.
A blogger has just said something bad about your company and it’s getting picked up and repeated by others rapidly online … what do you do? One of the toughest things to understand about responding to a negative situation on blogs is the speed with which the conversations happen. So how do you deal with a negative blog situation if one did arise, and do it quickly?*
Here are a few tips:
- Identify the participants
- Evaluate the conversation
- Respond authentically
- Publish your point of view
- Monitor and respond to conversation
*As you may have realized, this post assumes already that you will be responding to a blogger. There are some very real situations where we have counseled clients NOT to respond to particular blog attacks.
When do you think it is a good idea not to respond?