What do customers want or need ? A permanent concern for entrepreneurs, designers, marketers and others seeking to innovate. Steve discusses methods for exploring both solutions and needs and he explores how an understanding of culture (yours and your customers’) can drive innovation.
Some great thoughts on application and a nice “How to” video on asking questions and how to work with a client in this new framework. Your thoughts?
Related Information:
Design Thinker exposed as Left Brain Dominant
Will Product Managers embrace Open Innovation?
Accomplished Innovator creates an Open Innovation Incubator
A Beginning Step to Co-Creation