Jeremy Gutsche goes beyond traditional web 2.0 keynotes speeches to get at the root of what makes products and services go viral both online and in terms of generating word of mouth. As the founder of Trend Hunter.com (a site with 30,000,000 views per month), Jeremy has a lot of experience studying the viral marketing and what makes messages stick.
Check the viral section of the video at around19:50. Why did I show 20 minutes of video beforehand? In the first 20 minutes, Jeremy talks about a culture of revolution framework in a way that only he can. Starting at the 2:50 mark is a must see section of the Video. You will be surprised at what you learn about Situational Framing and how it dictates the outcome of your creative process.
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