Lean Sales and Marketing Webinar

Lean Marketing hosted by SimpliLearn
on November 18, 2015 | 10:30 am to 11:30 am CDT.

Lean Sales and Marketing concept may differ from the more traditional approaches found in other parts of the Lean Enterprise. Its primary focus is not the discovery of waste but of process improvement with a very specific strategic intent; delivery of superior value for the execution of an organization’s value proposition. This means that the focus of the analysis must be on those segments and processes within value streams that have the most substantial impact on the most important value drivers of the organization.

Lean Marketing is about using SDCA, PDCA and EDCA (Explore-Do-Check-Act) through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable them to make a better decision. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

WHO SHOULD ATTEND

Sales & Marketing Personnel struggling to understand what Lean means to them
Lean Coaches and Champions that struggle communicating Lean Principles to Sales & Marketing
Operations, Development, Support personnel who interface with Sales & Marketing
Lean Six Sigma Black Belts struggling to apply process thinking to Sales & Marketing
Business leaders that want to “Lean” their Sales & Marketing

PARTICIPANT BENEFITS