In a previous post, I discussed the SALES PDCA Framework for Lean Sales and Marketing Teams. Within the actual PDCA stage the sales team is empowered to make their own choices and determine their own direction to accomplish the goals of that cycle. This framework is introduced in the book, Marketing with PDCA
During these individual cycle work is patterned off something I would label a ScrumBan Sprint. The actual work of the team utilizes the sprint features of Scrum but the work of the Value Stream Manager and the Team Coordinator utilize the principles of Kanban. Those roles are very similar to the Product Manager and Scrum Master respectively described in this video.
Learn the Scrum software development methodology in less than 10 minutes. By the end of this fast-paced video, you’ll practically be a scrum master. You’ll know about burn-down charts, team roles, product backlogs, sprints, daily scrums and more. Check out this page for FAQ on this video: http://www.axosoft.com/ontime/videos/scrum
Related Information:
Identifying your Lean sales and marketing teams
Lean Sales and Marketing Team Roles
Improve your Sales Cycle, Work on your Feedback Loops
The Little PDCA Sales Loop
Scrumban is a term popularized by Corey Ladas in the book, Scrumban – Essays on Kanban Systems for Lean Software Development
