As part of my Duct Tape Marketing Kits for Contractors, I offer The E-Myth Contractor by Michael Gerber as a bonus. It is a small paperback book that is an excellent overview of many important topics. If you are unfamiliar with Michel Gerber he preaches a system for everything. My kind of guy!
Long story short, he discusses equity as one of the 4 factors of money in your business. We are all familiar with money, sweat equity and so forth but he makes an excellent case for the systems in your company as a main cog in the equity structure. Is equity the value others place on your business? Is not the single most important value placed on a business is its ability to create future sales? What kind of a marketing system did you say, you had?
Note: Marketing Contractor Guide avialalbe for Download on Your Marketing Machine Blog or http://www.yourmarketingmachine.com/.