The book, Zero to One: Notes on Startups, or How to Build the Future, presents a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
From the book:
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Copying others takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace; they will escape competition altogether, because their businesses will be unique.
Blake Masters was a student at Stanford Law School in 2012 when his detailed notes on Peter Thiel’s class “Computer Science 183: Startup.” The notes became an internet sensation. Before writing Zero to One with Peter, Blake co-founded Judicata, a legal research technology startup, and worked at Box and Founders Fund.
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