I am listening to Jack Trout’s new book “In Search of the Obvious” and he starts the book out with describing one of my all time favorites, Obvious Adams. What is so special about it? Take a look at this Mindmap that I created many years ago.
What better marketing advice can you get than this? Now if all of this would take a look at this simple approach would your marketing be easier. It used to be every time I closed a consulting arrangement, I would send them this book. Simple is as simple does, I tried to get my message out right away.