I ran across this tweet from Marshall Kirkpatrick @marshallk, CEO @GetLittleBirdWhat”
“What if networked, faster learning was what big organizations were optimized for? (instead of efficiency)”
He had linked in this YouTube Video to the Tweet:
John Hagel’s speech at the 5th Global Peter Drucker Forum in Vienna. John Hagel III has nearly 30 years experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies. John currently serves as co-chairman of the Silicon Valley-based Deloitte Center for the Edge, which conducts original research and develops substantive points of view for new corporate growth.
Many of us think about sales and marketing from a transactional perspective, that Goods Dominant Logic Thinking where better, faster, cheaper wins. I will also profess that when we think of becoming teachers to our customers that we really our thinking the same way. It is really not Service Dominant Logic or a cooperative, collaborative structure till we consider taking a learning approach with our customers. I think Hagel makes some great points at taking a step in that direction. However, a learning organization must be developed internally before it can be developed externally.
A Customer Experience mimics the Employee Experience.
CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.
Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House