R U Collecting Mobile Phone Numbers Yet?

A decade or so ago the cry was to build your email lists. It’s still a very valid tactic today, but now is the time to start collecting those mobile phone numbers too. About 60 billion people have mobile phones and with each passing year the technology improves to the point where it may be the only portal of information for some folks.

First off, just like you wouldn’t spam with email, you certainly don’t want to grab mobile phone numbers from prospects and customers so you can send annoying messages. There are some great reasons to use text messaging however and smart marketers, including small businesses, are starting to discover them.

John conducted an interview with Kim Dushinski this week for upcoming episode of the Duct Tape Podcast. Kim is the author of the soon to be released – Mobile Marketing Handbook. I’ve had an early read and this is a great resource. More on that.

This is from Small Business Marketing Blog from Duct Tape Marketing, and written by John Jantsch.