Posted by Elizabeth Walker on September 05, 2008 at 09:49 AM | Permalink
Fellow Duct Tape Marketing Coach Liz Walker had some great comments on her blog the other day here are the highlights:
What’s a Red Flag? It’s a belief our client is basing decisions on, which we have learned time and time again may not be accurate.
- I need to spend time with all our customers.
- We don’t track our advertising response.
- Word of mouth is our best business-builder.
Heard any Red Flags at your business lately?
The entire post is a short but good read. My take is that without a plan in place seldom does any of these Red Flags get corrected. It is hard to break old habits in anything you do, let alone what an organization does.