Disclaimer: This is about selling my own home and information can be found at http://FortWayneHomeforSalebyOwner.com.
I feel somewhat challenged to use predominately Social Media, the web and a 28 day plan in selling our Fort Wayne home. Yes, I do have yard sign.
I have always discussed that people that talk the talk should walk the walk. Last year I did a blog post Hiring a consultant, can I see your marketing plan?, that referred to this idea. I have always been dead serious about this requirement, it really is not an option to me. So, I have taking it upon myself to sell a house primarily through social media, the web and more importantly I am following a Value Stream Marketing Concept that includes:
First thing that we did was develop a 28-day plan. We broke it down into user stories and than into 4 – 1 week scheduled iterations much like the Agile or Scrum practices that I use. I developed a Marketing Kanban board for the occasion which I think will prove quite interesting for the whole process.
One of the initial steps or iterations we did was to include a Home Staging Release to promote the Interior Design store, Wild Hare Decor (another disclaimer – it is my wife’s store). Of course, we did other things; listed on Craig’s list, scheduled a pre-moving sale, an open house and blogged about it on several sites. I think it should be a lot of fun and a true learning experience.
I am very interested in sharing this process as it takes place. It is always one thing talking the talk, it is another Walking the walk.
Related Post:
Eagle Lake Home Staged by Wild Hare Decor
Fort Wayne Home for Sale by Owner
Eagle Lake Home Staging
Wild Hare Blog
Craig’s List for Home
Craig’s List for Pre-Moving Sale
I'm really interested in watching you do this, because we will be selling our house in Eagle Creek in the next couple of months and we really want to sell it on our own. My years as a real estate agent convinced me that one isn't necessary. :) Good luck!
I think it will be quite fun…I have always been one to put my money where my mouth is and I have paid for lessons. We will see!!!!