I know this is going to sound way to simple but it is amazing when I ask this question how few people can tell me the answers. And no the answer can’t be Anyone that does not want to carry around 20,000 cd’s. But here are my questions, and by the way there is genius in simplicity…
Why you?(your client)
Why me?(your company or product)
Why now?(timing is everything)
Now if you can answer these things hammer away. Like a good trial attorney once said repeatedly: "If the glove don’t fit, you can’t convict"
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