thru Adaptive Marketing Practices
This is an excerpt from a webinar, that I presented on Lean Service Design. This particular section is on Service Dominant Logic or SD-Logic which was introduced by Robert Lusch and Stephen Vargo in the book, The Service-Dominant Logic of Marketing. Lean viewed through the lens of PDCA as a knowledge creation platform can serve Read More …
The #LeanStartup popularized by @EricRies has jettison Lean into an entirely different market segment. In a short time, it has become one of the leading methods for entrepreneurs to find their holy grail. What is exciting about the Lean StartupTM is that it has taken traditional Lean based on a foundation of value and flow Read More …
Remember, how we had those presentation brochures and we would flip through them to do our paper PowerPoint. They were filled with all the features and benefits of our products and services; bullet pointed and mixed in were a bunch of cool pictures. Along came notebook computers and we had real-live PowerPoints. Now, we have Read More …
Receive one year of exclusive membership on the Business901 website with the purchase of the Marketing with Lean Book Series. You will receive… Immediate download: Members will receive access to this content within 24 hours: Lean Service Design Training – 30 day Program includes downloadable workbook Lean Sales and Marketing Training – 45 day program includes Read More …
Steve Horowitz’s Code ensemble plays contemporary American music with energy and passion. Founded in 1993, The Code has developed a cutting edge repertory with instrumentation that combines traditional acoustic and contemporary electronic instruments. Steve and the Code have released ten CDs over the years, and the ensemble has included many well known musicians. The Code’s Read More …
Did you know that Dr. Deming was a composer? In a recent podcast, A New Approach to Lean – Robert Fritz, Robert told me: By the way, I think Deming was probably the senior-most wonderful innovator in this area and I’d like to point out that he was a composer. Well, he was and Drucker Read More …