Managing Customer Value
The general thinking around developing a value proposition is that we all gather in this room and create a wall of post-it-notes through a brainstorming exercise, and then we (sometimes) iterate through testing our value proposition with customers. I know that may be an oversimplification but in most of my experiences, it is not that Read More …
Robert Rose is the author of Experiences: The 7th Era of Marketing and Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand . Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Listen/Download Read More …
Excerpt from my conversation and tomorrow’s podcast with Robert Rose, author of Experiences: The 7th Era of Marketing. Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. How do you optimize it, though? Does it rely Read More …
Download a free eBook that contains transcriptions from celebrated Disney authors, a collection of Business901 blog posts on Disney and links to related videos. As you can tell, I am a big believer in the Disney Way. And to think it all happened because of a Mouse gives more reason to believe in the Disney Read More …
A short mini-doc on how they develop storyboards at Pixar. This reminds me a lot of when I use to keep boxes in the back of my office and start collecting ideas in each one. I do the same on a computer now with file folders. It is how I generate ideas. Of course, eventually, Read More …
When a customer does not buy we often wonder why. We do not understand why they don’t want to improve or save money. Most of it, of course, is centered around lack of motivation or having that burning imperative. One of my favorite books on change is Change Anything: The New Science of Personal Success. Read More …