Managing Customer Value
The book, The 7 Kata: Toyota Kata, TWI, and Lean Training, was published in 2012 and authored by Pat Boutier and Conrad Soltero. It received the Shingo Award for Research and Professional Publications from the Shingo Prize for Operational Excellence. It discusses the blend of Training within Industry (TWI) with Kata in a very unique way. The Read More …
In discussing Lean Strategies for Small Business, I asked Ankit Patel about how Lean applied to sales. An Excerpt from the Podcast: Joe: That’s interesting that you mentioned sales. I talk about it in the marketing perspective and how Lean applies. How do you tie Lean principles to sales? Ankit: Well, we use the simpler Read More …
Connect with your leads and build the relationship that will create repeat buyers. It’s no secret that email is one of the primary ways of communicating important information. The problem we have seen over the years is an influx of companies that use this method of communication in a way that is impersonal and irrelevant. Read More …
I think @RicDragon did it. Ric has unique insights grounded in marketing, process methodologies (such as Lean), Social Media and traditional web know-how. This is a process that is repeatable, improvable and documented in his new book, Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. I had the pleasure of Read More …
In researching Service Dominant Logic (S-D Logic), I found the concept not all that new. I found the catalyst for this interest was the publication of an article by Stephen Vargo and Robert Lusch in a 2004 edition of Journal of Marketing entitled “Evolving to a New Dominant Logic for Marketing and later their book,The Read More …
Corporations can no longer prosper in a system designed for excess demand. The simple fact is that supply exceeds demands in most cases. You must challenge yourself to think about business differently. There are companies that have prospered during these times. Consider Wal-Mart, Toyota, Amazon, and Southwest Airlines. They have advanced where others have simply Read More …