Managing Customer Value
Starting to get somewhat dated but The Lean Marketing House is available for free. No reg, just download it from this page link: https://lnkd.in/erRsDQX . A quick overview: [slideshare id=90722610&doc=lmhinfographicinfographic-180315024440]
The 5 Cs of Adjacency In the Funnel of Opportunity (https://business901.com/building-a-funnel-of-opportunity/) I discuss working from the known to the unknown. After “really” understanding our Core Customers…Clusters…Markets we can then start finding Adjacent Prospects…Clusters…Markets. When looking at Adjacent structures: 1. Connect: What people are the most accessible and similar to the core? 2. Concepts: What key jobs Read More …
Turning Reflection into Action using the Lean Process of CAP-Do The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an Read More …
When traversing through the Funnel of Opportunity (The picture on the left, download PDF of the diagram: http://bit.ly/2BX5um4) I use the outline below to help people describe their process when moving through the FoO: Empower-Engage-Explore. Handoffs are so important in customer-facing positions that I find it an integral part of any business development areas. It slows Read More …
In recent times, you have seen more of my thinking moving from outcome-based to more process driven metrics. For the simple reason that it creates real-time measurements. We can no longer wait until the end to make adjustments. There is probably no area that is being impacted more significantly than the traditional sales and affiliate Read More …
Should research become a larger part of the marketing budget? Should marketing research drive innovation or should innovation drive marketing? What happens in your company? Though most of us are past that idea of a silver bullet, the viral marketing campaign still exists in many minds. I am not saying they don’t happen but just Read More …