thru Adaptive Marketing Practices
Why don’t we hear about the emotional engineering discipline of Kansei? Why is that? As Design Thinking and Service Design have moved to the forefront in many organizations, we seem to have forgotten about this method. It is so unfamiliar, that I feel a need to define it first: Kansei is a Japanese term with Read More …
Michelle O’Conner, “You don’t how much fun I am having in this car?” Ian Callum, Russ Varney, Mark White and Michelle O’Connor from Jaguar’s Design and Engineering teams talk about working together to create beautiful fast cars. If your mindset evolves around Service Dominant Logic thinking, you may view value from three points; Functional, Social, Read More …
Cutting through Clutter and Competing on Clarity When I venture out to improve the sales and marketing process, these are core ingredients that I need to address for a successful outcome. The primary source for this information is from the book and handbook of Bill Jensen, Simplicity: The New Competitive Advantage in a World of Read More …
A descendant of Thomas Edison, Sarah Miller Caldicott is an innovation process expert, innovation author and CEO of Power Patterns. Inspired by a family lineage of inventors dating back five generations, she has been engaged in creativity and innovation throughout her life. Sarah spent the first 15 years of her 25-year career as a Marketing Read More …
I have a section in my office that I call the dirty book shelf. It is where books reside that have been marked up, highlighted, dog-eared and pretty much defaced. Most of them by now have a mind map that I have created. It was not till several months ago that I actually finally created Read More …
Expanding your reach to as many people in an organization can be more important than finding and concentrating on the decision maker. You have to move away from the structure of selling to the traditional hierarchy that is demonstrated in a command and control environment. This is difficult at times because you have predefined outcomes Read More …