Managing Customer Value
In most of my presentations, I start at the very beginning by addressing the fact that for close to a decade now I have been presenting on the subject of using Lean in Sales and Marketing. Along the way, I have seen the gradual diminishing of Six Sigma influence and the rise of the Lean Read More …
In one of my favorite sales books, yes – I treat this as a sales book, The Adaptive School: A Sourcebook for Developing Collaborative Groups, discusses how to place inquiry at the center of effective change. For sales people, this is a topic that should resonate with you. The latest research and one of the Read More …
An audacious claim: in 10 years, the job of salespeople will be replaced by artificial intelligence. But don’t think layoffs. Think radical transformation in how the existing salesforces organize their selling strategies. In this presentation, Anand Kulkarni discusses how LeadGenius and its clients are addressing old sales problems with fresh data and technology. Company search Read More …
I ask that question of next week’s Business901 podcast guest, Shep Hyken. Shep is a customer service expert, professional speaker and bestselling author who works with organizations who want to build loyal relationships with their customers and employees. He is also the creator of The Customer Focus program which helps clients develop a customer service culture and loyalty Read More …
I think it would be safe to say that in traditional Lean Practices, the notion of Product/Goods Dominant Logic still prevails. The opposite, of course, is Service Dominant Logic. From that tradition, you will see many Lean companies viewing their product as a value stream and as a result, their markets in very much the Read More …
We are all familiar with SWOT – Strength, Weaknesses, Opportunities, and Threats. Few of us have not experienced creating one; it is sort marketing101 and even Business Planning101. It is effective and often used tool. What you put into it, is what you will get out of it. I challenge the use of SWOT occasionally, Read More …