Managing Customer Value
If Larger Groups make Better Decisions, What happened to the Government? Two heads are better than one right? And if so, three is better than two and so on. Ultimately, the U.S. Government might be the best decision body in the world? Of course, most of doubt this and on the other side of the Read More …
I seldom have trouble getting buy-in for most companies on developing the left side of the A3. More precisely the planning side where we define the problem, define the gap with a stated target condition, address the point of concern and seek root cause. Speaking generally, most companies adapt to this thinking and especially if Read More …
Available December 1 – Pre-Release Pricing: Applying Lean to Sales and Marketing thru A3s Learn to create and use A3s in Sales and Marketing for problem-solving, discovering opportunities and sustaining implementations. Transverse the Marketing Gateway of SDCA-PDCA-EDCA. When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Read More …
As most know, I think a few of the mapping methods used in the process fields are somewhat ludicrous when applied to sales and marketing. One of my favorites, of course, is Value Stream Mapping. It is, one of the applications that I see people try and try again to use thinking it can be Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Team and Teamwork Stack I organized this stack on Team and Teamwork interviews with Geoff Bellman, Jim Benson and Russ Unger. I ended up with 21 publications in the stack at the time of this publication. Stacks are a new way Read More …
Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Read More …