Managing Customer Value
The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the Business Week bestseller list and published in more than twenty languages, New Rules is now a modern business classic. David Meerrman Scott, author of 10 books with the most Read More …
The Business901 Podcast of the year was a two part series Designing through Promises & Designing through Promises, Part 2 with Mark Burgess as the guest. The Transcription of the Podcast can be found at The Theory of a Promise Mark Burgess is perhaps best known as the author of the popular configuration management software package CFEngine, but has also Read More …
Lean Scale Up Webinar January 27, 2016 at 10:30 CST Free Webinar sponsored by SimpliLearn This is not about finding product market fit or minimum viable product (MVP). It is not about starting a business. If you are looking for rapid growth with the purpose of being acquired, this may not be the fast-track investor-rich Read More …
Joseph Michelli is my guest this week and as always, Joe made the podcast…well, a Michelli Experience. We discussed his new book, Driven to Delight, which I recommend. When you reflect for a moment on how a product-centric Mercedes-Benz transformed into a customer-centric organization, well it is very difficult to even imagine. The culture not only had Read More …
I’ve been there when it’s been ‘no decision’ and I’ve been on both sides. I think we all have. When I first look back, if I’m the sales guy, my first inclination is did I really do something wrong, or I didn’t really sell the product that I needed to sell. I didn’t point out Read More …
The greatest growth opportunities are on the edges of the use of our product/services. Or, on the edges of the 5Rs of Growth. We must make a concentrated effort to identify and participate in relevant knowledge flows on the edges of these 5Rs. When we envision tomorrow’s best product or service being used in our Read More …