Managing Customer Value
This is a collection of 26 – Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Operational Excellence A collection of Business901 Podcast Transcriptions that centered on Operational Excellence with a bit of Hoshin Kanri in the mix. Several people included are Art Bryne, Adam Zak, Ari Weinzweig and 23 others. Stacks are Read More …
When scaling companies, I always followed the thought that you needed core competencies that could be performed as standard work along with incremental improvement into your markets or through your product/services. However, this is just not about becoming more effective and efficient around your core; it is about exploring the edges of your product/services or Read More …
Part of The Lean Minute Collection on YouTube This is a quick overview of a few of the books both old and new that have been written on applying continuous improvement (Lean and Six Sigma) in Sales and Marketing. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have Read More …
As most know, I think a few of the mapping methods used in the process fields are somewhat ludicrous when applied to sales and marketing. One of my favorites, of course, is Value Stream Mapping. It is, one of the applications that I see people try and try again to use thinking it can be Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Team and Teamwork Stack I organized this stack on Team and Teamwork interviews with Geoff Bellman, Jim Benson and Russ Unger. I ended up with 21 publications in the stack at the time of this publication. Stacks are a new way Read More …
Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Read More …