Managing Customer Value
Download a free eBook that contains transcriptions from celebrated Disney authors, a collection of Business901 blog posts on Disney and links to related videos. As you can tell, I am a big believer in the Disney Way. And to think it all happened because of a Mouse gives more reason to believe in the Disney Read More …
A short mini-doc on how they develop storyboards at Pixar. This reminds me a lot of when I use to keep boxes in the back of my office and start collecting ideas in each one. I do the same on a computer now with file folders. It is how I generate ideas. Of course, eventually, Read More …
When a customer does not buy we often wonder why. We do not understand why they don’t want to improve or save money. Most of it, of course, is centered around lack of motivation or having that burning imperative. One of my favorite books on change is Change Anything: The New Science of Personal Success. Read More …
Storyboards – Vision Boards – Idea Boards – Task Boards – Kanban Boards We have had all sorts of boards since the caveman were painting pictures on cave walls. I have a hard time crediting Leonardo da Vinci, who put his ideas up on a wall and left them there to age like a fine Read More …
Making The Disney Way: Your Way Bill Capodagli has nearly three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first edition was cited by Fortune magazine as “so useful you Read More …
In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as my CRM, though I have Read More …