Lean Marketing Conversation Infographic

What I like about the CAP Do process is that it starts by comparing the actual work or our standard. Without doing this often, we may change just for the sake of changing, not knowing the appropriate reasons for changing. Adding C. Otto Scharmer’s  work that he captured in the book, Theory U: Leading from the Read More …

Understanding the Perspective of Value

Lean is considered by many as a product dominant thinking methodology. Lean was based primarily on the Toyota Production Process, which was an avid follower of Dr. Deming. Lean became more problem/solution orientated and another outgrowth of Dr. Deming, Systems Thinking, moved more to the Peter Senge approach illustrated in The Fifth Discipline. A crude Read More …

Uncommon Thoughts about Service

In the podcast An Uncommon Way of Thinking about Service Design, Anne Morriss discusses the four universal truths outlined in her book, Uncommon Service. The four truths are: You can’t be good at everything. Someone has to pay for it. It’s not your employees’ fault. You must manage your customers. This is a transcription of Read More …

The Show Business side of Service Design

Next weeks podcast guest, Adam St. John (aka Adam Lawrence) of Work-Play-Experience discusses the theatrical aspect of service design and how theater can play a vital role in developing your customer experience. Adam is a professional comedian, business consultant and writer with a background in psychology and the automotive industry. For years he has been Read More …

Architect an enabling Orchestra Leader?

not a Distant Composer This is a transcription of the Business901 Podcast, The Strength of an Architect is in their Collaborative Abilities. The podcast was with Zachary Evans, an architect and partner at Kelty Tappy Design, Inc, a Fort Wayne architecture, planning, and urban design firm. A Ball State University graduate (Muncie, Indiana), Zach holds Read More …

Is your Innovation a Gateway for Others?

Henry Chesbrough and Gary Hamel Talk Innovation Platforms in the video below posted on the site Innovation Excellence, Henry Chesbrough, originator of the concept of open innovation, discusses products as an innovation platform. MIX Maverick and award-winning author Henry Chesbrough discusses how Nokia had fantastic success in the 90s building products but got left behind Read More …