Managing Customer Value
In the Acquisition (Analyze) stage you will use primarily the Competitive Value Matrix to guide you through the delivery of value delivery. An organization’s value is relative to that of its competitors. This is part of the buyers’ comparative calculus in assessing where to buy. The buyer is asking a simple question: “Is this brand Read More …
In the Value (Measure) stage of Driving Market Share, you will create a value model for each of your targeted product or markets. This value model is the voice of the market (VOM) that drives all operational and strategic initiatives undertaken by the organization. The VOM replaces agendas, hunches and strategic guessing as the guiding Read More …
The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the Read More …
In this TedXTalk, Dan Ariely discusses Self Control. It could serve as a Marketing 101 course for Human Psychology. In fact, I think I learned more from this video than I did my actual Psychology course. Before starting, write done next week’s sales and marketing activities. As you listen, jot down any changes you Read More …
Leader standard work is a concept in Lean Management, popularized by David Mann in his book “Creating a Lean Culture: Tools to Sustain Lean Conversions, Second Edition”, that creates standard work for managers. For many in the Agile community, the notion of “standard work” brings a repellent idea of standardization and work standards, and the Read More …
What I like about the CAP Do process is that it starts by comparing the actual work or our standard. Without doing this often, we may change just for the sake of changing, not knowing the appropriate reasons for changing. Adding C. Otto Scharmer’s work that he captured in the book, Theory U: Leading from the Read More …