Managing Customer Value
Lean Marketing hosted by SimpliLearn on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Sales and Marketing concept may differ from the more traditional approaches found in other parts of the Lean Enterprise. Its primary focus is not the discovery of waste but of process improvement with a very specific strategic intent; Read More …
Available December 1 – Pre-Release Pricing: Applying Lean to Sales and Marketing thru A3s Learn to create and use A3s in Sales and Marketing for problem-solving, discovering opportunities and sustaining implementations. Transverse the Marketing Gateway of SDCA-PDCA-EDCA. When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Read More …
This is a collection of Podcast Transcriptions, called Stacks (see below) through my Issuu channel: The Sales Professional Stack I organized this stack around the concept of the “Sales” trying to leave out personal development, social media and marketing unless it had a direct bearing on “Sales”. I ended up with 29 publication in the Read More …
Our sales environment is changing. I believe that it can no longer be viewed from the sales and marketing funnels of the past. These funnels market to many and exclude people narrowing down to the ideal organization/person that eventually purchases. I believe we market toward opportunity and build funnels of opportunity versus funnels of exclusion Read More …
In the appendix of the book, Lean Integration: An Integration Factory Approach to Business Agility, I found a set of integration laws that I thought worthwhile sharing. I added my comments to each law on the thought it sparked. Integration “laws” are ways of thinking about the fundamental drivers of integration. The laws reflect the Read More …
One of the common message these days about sales cycles is that you are not invited to the table till 60%of the sales cycles is over. Of course, ideally we would want to be in earlier in the cycle and be part of finding the solution with the customer. All that co-creation, collaboration and trust-based Read More …