Best Practice = Marketing Plan Pro + Lean Six Sigma

Best Practice is an idea that asserts that there is a technique , method or process that is more effective at delivering a particular outcome than any other technique, method or process.  I have just completed a series of over 10 blog post showing the correlation between Marketing Plan Pro powered by Duct Tape Marketing Read More …

Cost of Quality

Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage.  What is the cost of Quality? Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Manufacture ,Marketing ,Duct Tape Marketing ,Six Read More …

Evolution of Best practice

Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage.  What is the evolution of a best practice? Technorati Tags: Lean,Lean Marketing,Lean Six Sigma,Manufacturer Marketing,Manufacture,Marketing,Duct Tape Marketing,Six Sigma Marketing,Six Sigma,Marketing Plan,Marketing System,Small Read More …

Measure “shared” engagement with your social media effort

Measuring to improve is a very important part of getting better. Since many metrics and modalities exist its important to classify engagement and put specific measures in place to track and monitor them. This post will give you one set of measures to answer the question “How do we measure the value when someone “Digg”’s Read More …

Celebrating my picture in Tribes

Ok, There are a lot of pictures on the inside cover of Tribes , a lot. Does it mean much, not really. But how Seth is introducing his book might. Not only did he pre-sell a bunch of books and created a community before he did it but the reward? He included your picture in Read More …

More Branding Ideas

I just finished Branding Only Works on Cattle by Jonathan Salem Baskin. One of my favorite bloggers, Chris Brogan just finished the book also. Chris said:  "By the end, I really loved the ideas, and I came away really reconsidering some of how I talk about marketing and have shifted a little bit of what Read More …