thru Adaptive Marketing Practices
A special collection of Business901 podcasts on the subject of Service Design. The collection totals over four hours and the guests are listed in the order of appearance. Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. A leading proponent thru the years of Service Design, Marc co-authored Read More …
I have always challenged people when making Customer Journey Maps and all those Personas that they should start by doing a few of them internally within the company. Get some feedback and try to determine how valid they are. Not so surprisingly, they consider a waste of time and hurry back to the Buyer or Read More …
The Dynamic, Collaborative Management Model That Saved a U.S. Manufacturing City SECOND SHIFT: The Inside Story of the Keep GM Movement (McGraw-Hill; August 2016; HC, $30.00;) details the complexities of an automotive industry rapidly transforming due to external economic and market forces; a community reliant upon a local manufacturing facility scheduled to be added to Read More …
I have spent the last several days searching for a YouTube video, information that discusses the feedback loops that are contained in this drawing of the OODA Loop: It seems when most people discuss OODA, they spend most of their time talking about Observe-Orient-Decide-Act. Often they compare the process to PDCA which I disagree with Read More …
As we enter into the last quarter of the year, it is a great time to start reflecting on what worked and what did not work during the past year. Most of us have been working diligently every week going through a process of deciding what tactics to continue doing, what to change, what to Read More …
Andy Noronha conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. He does this as a director in the Cisco Digitization Office and as a visiting scholar at the Global Center for Digital Business Transformation, and IMD, a Cisco initiative, where he conducts research and works with executives from companies seeking Read More …