An Insider’s View on Social Media

Ric Dragon’s organization is DragonSearch, one of the best boutique SMM (social media marketing) and SEO agencies in New York. Ric appeared on the Business901 podcast, Using Lean Thinking in Social Media. He recently authored Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. Below is a transcription of the podcast. Read More …

Using Lean Thinking in Social Media

Ric Dragon’s organization is DragonSearch, one of the best boutique SMM (social media marketing) and SEO agencies in New York. They help companies use existing internal resources to monetize their investment in social. As a result of this work, Ric recently authored Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. Read More …

Apply Process Thinking to Social Media

I think @RicDragon did it. Ric has unique insights grounded in marketing, process methodologies (such as Lean), Social Media and traditional web know-how. This is a process that is repeatable, improvable and documented in his new book, Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. I had the pleasure of Read More …

Sub-optimizing your Social Collaboration

What would Dr. Deming Say? Dr. W. Edwards Deming advised us that a supplier is a partner and our relationships must be based on cooperation and trust. Adversarial relationships result in waste. Supplier relationships based on Dr. Deming’s teachings change fundamentally and, even better, both suppliers and customers win. Dr. Deming showed how customers and Read More …