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    • Step 1: Identify Target, Key Customers
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    • Step 4: Value Proposition
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    • Step 6: Marketing Channels
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The Lean Marketing – 20 Minute Plan

Posted onFebruary 27, 2013November 10, 2017Authorbusiness901

Faster, Better, Cheaper seems to be a mantra for Lean people. I decided to join  the crowd for once and create a Lean Marketing plan with those thoughts in mind. It is simple enough and more effective than you may think. Give it a try!

Lean Marketing Plan

 

CategoriesAdvertising Category, Marketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, minute, Sales Funnel

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
  • What Orgs Hire Us To Do
    • Outcomes of Developing A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Cluster
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse