Do you think about what themes drive your marketing? Do you have a central marketing theme?
A marketing theme is defined as a central marketing idea or message, or even a product benefit or feature, that is known to have maximum appeal to a targeted market segment.
I put together a flash video that describes the themes that drive the Business901 marketing philosophy. Click on the picture below to allow you to manipulate the cube and listen. In the right-hand corner is a drop-down screen that gives a brief overview of that particular section.
This video is obsolete and has been removed.
Can you describe the theme that drives your marketing?
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