Themes that drive our Marketing

Do you think about what themes drive your marketing? Do you have a central marketing theme?

A marketing theme is defined as a central marketing idea or message, or even a product benefit or feature,  that is known to have maximum appeal to a targeted market segment.

I put together a flash video that describes the themes that drive the Business901 marketing philosophy. Click on the picture below to allow you to manipulate the cube and listen. In the right-hand corner is a drop-down screen that gives a brief overview of that particular section.

This video is obsolete and has been removed.

Can you describe the theme that drives your marketing?

Related Posts:

Steps to Creating Your Need Statement

Your Marketing Vision should define your Customer’s Core Problem

Following the Customer’s Need in your Value Stream Map

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